Should an app be cross platform compatible

Should an app be cross platform compatible

If your business has decided to develop a mobile application or you are planning on developing an app, one of the first decisions that you likely make is where you can develop that app for the largest target audience share. It does cost more to develop Native iOS and Android app, but it is worthwhile looking at hybrid platforms, such as Xamarin, Ionic, Cordova, and Titanium etc. which could reduce the development time and costs significantly and you don’t have to compromise on your target audience reach. Here are some of the advantages that come with developing an application that’s compatible for both iOS, and android:

Extended reach: Cross-platform apps can be published on both Apple Store and Google Play Store, thus giving your business the maximum exposure.

Cut-down development time: Sometimes it can be much faster to develop an application for iOS and android rather than developing only one platform. In many cases the application is developed on one platform and then converted over to a new code base to become functional across both platforms. The reason this speeds the process of development is that the developer can often work in the programming language that they are most comfortable with and this leads to a huge efficiency boost.

Cut-down development and updating costs: in most cases you can reduce the costs associated with customizing the apps for both platforms, both initial and on-going.

Increased revenue: Extended reach means more users for your business that you can target and promote your goods and services to.

Increased profit: Reduced costs and increased revenue opportunities is what your business deserves and easily afforded with cross-platform apps